01 · Context

Set the prospect frame before the call.

Paste industry, segments, and any CSV summary. Consultants finish this in under 30 minutes — Popeil uses it to ground every later artifact.

Prospect company

Primary contact

Industry / business model

Customer segments

Data shared (CSV / public)

northwind_orders_engagement_2025.csv184,302 rows · 12 mo

Parsed client-side. Columns detected: order_id, customer_id, segment, channel, last_engagement_ts, ltv_band, churn_flag.

Context connectors4/5 live · 9 signals

LinkedIn — Priya Mehta

2d
Reposted: "The CAC math nobody at the board wants to hear"
Pain · CAC
9d
Promoted from VP Growth → CMO. First 100 days narrative likely.
Buying window
3w
Commented on Klaviyo case study about lifecycle automation.
Lever · retention